The food and beverage industries are evolving to standardized product codes, automatic data capture via bar codes, and electronic commerce solutions for transmitting product information. The awareness of standards and their impact on efficient business practices have become the impetus for widespread adoption.

Applying RSS bar code to produce labels provides information management previously unavailable to retailers. BTI's proprietary method for including a UCC/EAN approved bar code along with branding and Product Look Up (PLU) on labels changes the way the world brings produce to market.  Many manufacturers are replacing traditional bar codes with RSS bar codes.